Position: Digital Marketing Executive

Job Description
The Digital Marketing Executive will be joining a small marketing team. Your responsibilities will be to:

• Develop and implement the digital marketing strategy and calendar.
• Write, edit and publish brand and keyword optimised content (news articles, software updates, case studies, landing pages, etc.) onto the company websites.
• Liaise with existing customers in order to obtain case studies/testimonials via phone interviews.
• Design and send email campaigns and monthly newsletters.
• Manage Tensor’s (along with all sub-branded) social media channels; working with other Tensor departments to produce online content.
• Make data-driven decisions and implement SEO recommendations for new and existing web pages to achieve traffic growth and leads.
• Monitor and report on website traffic performance using Google Analytics and keyword rankings for a fortnightly meeting.
• Engage with existing and prospective customers via our social media and online chat service.
• Communicate with the Sales team when any prospective lead emerges via contact or brochure downloads.
• Investigate and suggest new ideas to enhance web content; working with the existing Web Designer and Graphics Designer to present Tensor in the best light possible.

The work will also include:

• Monitoring the factors that influence high rankings and taking steps to keep Tensor in its current prominent position

Applicants:
You will be a sharp, self-motivated, dedicated person who wants to learn and develop their digital marketing skills. This is an ideal role for a marketer who has agency experience and is looking to take ownership of a brand’s digital presence.

• A good understanding, knowledge and experience of SEO/SEM, social media marketing and content writing.
• Sound knowledge of Search Engine Optimisation (SEO) and the factors that influence high rankings.
• Good written English grammar skills.
• Previous Digital Content & Social Media experience and a desire to do more in this area.
• Experience with CMS (specifically Sanity and WordPress).
• Good communication skills & well-written English / proofreading ability with a keen eye for detail.
• Willing to learn about our products, speak to our customers, and develop your knowledge.
• Adaptability and willingness for quick turnarounds.
• Numerically proficient and able to think on their feet.

We are particularly interested in applicants with the following experience of:

• Previous B2B experience.
• Web development (HTML, PHP, CSS).
• Using Moz, Mailjet and Tawk.
• Using Adobe Photoshop (or Canva) and optimising images for social media use.
• IT, electronics, or a similar discipline.
• Being at ease when speaking to customers in a good telephone manner.

The Company:
Tensor plc is a world-class medium sized company who design and manufacture Smart Card and Biometric Time & Attendance, Access Control and security control and Energy Management products. We have developed a number of “world firsts” and are recognised as a leader in our field. Today we are a global organisation where research and design activity remains a top priority and this will keep Tensor in its lead position for years to come.
The Salary:
Salary is between £24,000 and £30,000 p.a. depending upon previous experience and ability. 23 days’ annual leave + Bank/Public Holidays + Company pension scheme available. Additional annual leave achievable, mobile phone, laptop. Free parking on site and a car purchase scheme is also available.
The Opportunity:
This is an exceptional opportunity to “make a difference” within a medium sized company that designs & manufactures innovative world-class security and energy management products. Full training on our products will be provided.

Job Types: Full-time, Permanent

Pay: £24,000.00-£30,000.00 per year

Benefits:

• Additional leave
• Casual dress
• Company pension
• Free parking
• On-site parking

Schedule:

• Monday to Friday

Work Location: In person